// Datum / Date: Mittwoch, den 19. August 2009
// Zeit / Time: 21.00 Uhr
// Dauer / Duration: ca. ... min
// Film Sprache / language: Deutsch, English
Commercial for a concept
Due to the consideration that not only products but concepts and ideas need publicity, this project is about producing "commercials for a concept". What is a concept? Let´s answer with an example: "I suggest: Friesenpool" is a commercial that promotes the building of an open air public pool instead of another office building in the city center. The idea was to improve the quality of life and to create a new symbol for the urban center. A concept is everything but a product I guess. But this is not really true. A publicity for a product that doesn´t exist is a "commercial for a concept" as well. We feel a need for new concepts and ideas regarding our public and personal lives. Let´s promote them!
Ideas for Europe 24 Commercials for a Concept
Clips (Directors):
1. Factor 4a (Graw Böckler)
2. The Food of others (Anna Berger)
3. Lo! What a radiation! (Robin Sander)
4. Ampelsitzen (Michel Klöfkorn)
5. Oxygen+ 1 (Brendan McNamee, Ross Smith, Paul Mumford)
6. Law of Celly (Mariola Brillowska)
7. no copyright (Graw Böckler)
8. Ad Benders (Markus Frohnhöfer & Jörg Ritter)
9. Mediacard (Ulu Braun)
10. Commercial for an idea ,that is already in your head (Johanna Domke & Tarje Eikanger Gullaksen)
11. Computer Consume (Graw Böckler)
12. trailer for espero, the world's first esperanto sitcom (La Loko)
13. Dromlin (Alexej Tchernyi)
14. Fitness Train (Yvette Klein)
15. Highway Lift (Timothée Ingen-Housz)
16. Factor 4b (Graw Böckler)
17. inter-species-footpathes (Graw Böckler, Timotheé Ingen-Housz)
18. Oxygen+ 2 (Brendan McNamee, Ross Smith, Paul Mumford)
19. Dance without Music (Graw Böckler)
20. True Colours (Graw Böckler)
21. Finger Bangin´(Ted Passon)
22. passionately vague (Oliver Husain)
23. Old people to the Army (Graw Böckler)
24. Cause of Death (Céline Keller & Paula Spagnoletti)
"Ideas for Europe 24 Commercials for a Concept" is a project by Graw Böckler. Commissioned by the 53rd International Short Film Festival Oberhausen 2007.
Sponsored by the Federal Foreign Office of Germany.
www.commercialforaconcept.com
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